Tech Disruption — Ad Citizen

Tech Disruption SA · Measurement · Featured

Nielsen Exits South Africa After 38 Years — GfK Video360 Will Rebuild TV Planning from the Ground Up by 2027

The BRC has appointed GfK to replace Nielsen as SA's TV audience measurement provider. The three-phase migration — Q1 2026 Establishment Survey, January 2027 new trading currency, December 2027 full Total Video service — integrates linear TV, broadcaster VOD, and streaming into one unified dataset.

Tendai Mpofu · 11 Jun 2026 · 9 min read

Tech Disruption SA · Gaming · IAB

ReachPlayers and IAB SA Form Africa's First Gaming Task Force — Roblox and Fortnite Enter the Media Plan

The IAB South Africa Gaming Task Force — anchored by ReachPlayers, Samsung, Adidas, and Standard Bank — delivers the first unified in-game advertising playbook for SA marketers, covering Roblox, Fortnite, and mobile titles.

Seun Adegoke · 10 Jun 2026 · 7 min read

Tech Disruption ZW · Fintech

Zimbabwe's Fintech Ad War: EcoCash, InnBucks, Mukuru and ZB Digital Spend More on Creative Than Any Other Sector

Mobile money operators are Zimbabwe's most aggressive advertisers in 2026 — outspending FMCG, telecoms, and retail. EcoCash's AI fraud campaign, InnBucks' mascot series, and Mukuru's "Send Home" emotional arc are driving a creative arms race.

Rudo Sithole · 9 Jun 2026 · 6 min read

Technology & DigitalMedia Intelligence

Nielsen Exits South Africa After 38 Years — GfK Video360 Will Rebuild TV Planning from the Ground Up by 2027

ReachPlayers and IAB SA Form Africa's First Gaming Task Force — Roblox and Fortnite Enter the Media Plan

Zimbabwe's Fintech Ad War: EcoCash, InnBucks, Mukuru and ZB Digital Spend More on Creative Than Any Other Sector

Technology & Digital
Media Intelligence